24 - 26 NOVEMBER 2026 | JW MARRIOTT BERLIN

Tuesday 25 - Wednesday 26 November 2025 | 10:30 - 15:30

The Cupping
Exchange

Taste the Future - One Origin at a Time

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About the Cupping Exchange


A Series of Interactive Cupping Sessions Hosted by Leading Green Coffee Traders

The Cupping Exchange is where discovery meets expertise - an open-tasting arena where you can explore the world's finest coffee through the lens of leading green coffee importers and their unique stories.

HOST HIGHLIGHTS...

Across two days, leading green coffee traders invite you to explore the world's finest coffees, uncover new stories, and share insights shaping the future for coffee.

BELCO

Cupping: Tasting Sustainability

Experience Belco’s sustainability journey through the cup. From sail-shipped coffees of the Fresh Coffee Clean Ocean initiative to producer-led innovations in agroforestry and fermentation, each sample tells a story of impact, resilience, and change — proof that sustainability isn’t a buzzword, but a tasteable future for coffee.

INTERAMERICAN COFFEE

Building a Sustainable Future for Coffee

As part of Neumann Kaffee Gruppe — the world’s leading green coffee services group — InterAmerican Coffee brings a unique perspective on responsible sourcing and long-term value creation. With offices in 27 countries, their mission is clear: to build a sustainable future for coffee through collaboration, transparency, and local expertise.

TOUTON SPECIALTY COFFEE

All Around the World

Driven by transparency, sustainability, and long-term relationships, Touton Specialty Coffee invites you to explore origins where quality meets purpose. As part of the Touton Group, they combine local insight with global expertise, promoting traceability and social impact through their Positive Agri Culture (PACT) initiative. Discover how collaboration and innovation can elevate specialty coffee at every level.

WHAT TO EXPECT

INTERACTIVE FORMAT

Small-group tastings led by expert traders who source directly at origin

DIVERSE ORIGINS

Explore coffees from across Latin America, Africa, and beyond

PROFESSIONAL SETTING

Dedicated tasting space designed for focused sensory evaluation

FLEXIBLE SCHEDULING

Multiple sessions throughout both days to fit your schedule

WHO SHOULD JOIN US?

Roasters seeking new origin relationships; Coffee buyers exploring supplier options; Head Baristas developing their palate; Café owners curating their coffee offering; Anyone passionate about specialty coffee

Attend The Cupping Exchange