26 NOVEMBER 2025, 10:20 - 16:00
The Symposium
"Navigating the New World Order: The Future of Europe’s Coffee & Hospitality”
...explores what’s next for the industry, from building challenger brands to mastering data, and scaling analogue coffee shops in a digital world.
Provisional Running-Order
26 November 2025
JW Marriott Berlin | European Coffee Symposium
10:15 | Gerry Ford, Founder & CEO
◆ The Nero Group
Trends and Developments in the Coffee Market and the Caffè Nero Journey
10:40 | Jeffrey Young, Founder & CEO
◆ Allegra Group / World Coffee Portal
Navigating the New World Order: The Future of Europe’s Coffee & Hospitality Sector
11:00 | James Hoffmann, Co-founder
◆ Square Mile Coffee Roasters
The Tide In Coffee Is Turning: What Will It Leave Behind?
11:30 | Thomas Nørøxe, CEO
◆ Joe & The Juice
5THWAVE LIVE Podcast: Inside the World's Favourite Juice and Coffee Chain
11:50 | Tim Schroeder, Founder & CEO
◆ The Hagen Project
Scaling as an Analogue Coffee Shop Brand in a Digital World
12:10 | Tonalli Arreola, Co-founder
◆ LAP Coffee
5THWAVE LIVE Podcast: Building and Scaling a Challenger Coffee Chain for the Next Generation
12:30 | Stephan Heinrich, Managing Director
◆ Zeit für Brot
Reinventing the Bakery-Chain Model in Germany: The Zeit für Brot Story
13:40 | Romy Miller, CMO
◆ Knoops
Standing Out in a Crowded Market: Building a Distinctive Luxury Indulgence Brand
14:05 | Matt Chitharanjan, Co-founder & CEO
◆ Blue Tokai Coffee Roasters
Challenges and Opportunities in The Indian Market
14:30 | Frank Maeda, Head of Europe
◆ The Coffee
5THWAVE LIVE Podcast: From Zero to 27 Countries in Less Than a Decade – Scaling a Coffee Brand with Technology, Brazilian Coffee, and Japanese Design
14:55 | Egor Kolpakov, Founder & CEO
◆ The Miners Coffee
Growing a Specialty Coffee Chain from Prague to the World: Pitfalls, Challenges, and Future Plans
15:20 | Rebecca Vang, CEO
◆ Coffee Collective
Lessons in Leadership: How Media Thinking Can Inspire Coffee’s Next Chapter