24 - 26 NOVEMBER 2026 | JW MARRIOTT BERLIN

26 NOVEMBER 2025, 10:20 - 16:00

The Symposium

"Navigating the New World Order: The Future of Europe’s Coffee & Hospitality”

...explores what’s next for the industry, from building challenger brands to mastering data, and scaling analogue coffee shops in a digital world.

Provisional Running-Order

26 November 2025

JW Marriott Berlin | European Coffee Symposium


10:15 | Gerry Ford, Founder & CEO

◆ The Nero Group

Trends and Developments in the Coffee Market and the Caffè Nero Journey


10:40 | Jeffrey Young, Founder & CEO

◆ Allegra Group / World Coffee Portal

Navigating the New World Order: The Future of Europe’s Coffee & Hospitality Sector


11:00 | James Hoffmann, Co-founder

◆ Square Mile Coffee Roasters

The Tide In Coffee Is Turning: What Will It Leave Behind?


11:30 | Thomas Nørøxe, CEO

◆ Joe & The Juice

5THWAVE LIVE Podcast: Inside the World's Favourite Juice and Coffee Chain


11:50 | Tim Schroeder, Founder & CEO

◆ The Hagen Project

Scaling as an Analogue Coffee Shop Brand in a Digital World


12:10 | Tonalli Arreola, Co-founder

◆ LAP Coffee 

5THWAVE LIVE Podcast: Building and Scaling a Challenger Coffee Chain for the Next Generation


12:30 | Stephan Heinrich, Managing Director

◆ Zeit für Brot

Reinventing the Bakery-Chain Model in Germany: The Zeit für Brot Story


13:40 | Romy Miller, CMO

◆ Knoops

Standing Out in a Crowded Market: Building a Distinctive Luxury Indulgence Brand


14:05 | Matt Chitharanjan, Co-founder & CEO

◆ Blue Tokai Coffee Roasters

Challenges and Opportunities in The Indian Market


14:30 | Frank Maeda, Head of Europe

◆ The Coffee 

5THWAVE LIVE Podcast: From Zero to 27 Countries in Less Than a Decade – Scaling a Coffee Brand with Technology, Brazilian Coffee, and Japanese Design


14:55 | Egor Kolpakov, Founder & CEO

◆ The Miners Coffee

Growing a Specialty Coffee Chain from Prague to the World: Pitfalls, Challenges, and Future Plans


15:20 | Rebecca Vang, CEO

◆ Coffee Collective

Lessons in Leadership: How Media Thinking Can Inspire Coffee’s Next Chapter

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