The world of Matcha
Japan's largest Matcha producer brings its B2B range and its Vienna-born retail brand to Berlin, with a Matcha and latte tasting running across all three days.
Taste it at the boothTwo brands,
one leaf
AIYA has been grinding Matcha in Japan since 1888. KISSA was founded in Vienna in 2015 and is part of the AIYA Europe Group. One supplies the industry, the other shows what the category looks like on shelf and on menu. Both run on the same tea.
Japan's largest Matcha producer, supplying bulk powder to food and beverage manufacturers and private label brands across Europe.
Premixes that need no barista training, no dosing judgement and no specialist kit, so Matcha works on a busy bar.
Teas screened by Eurofins for pesticides and radioactivity, multi-certified, additive-free and packaged to a high standard.
Not a trend.
An 800-year-old habit.
Buddhist monks have been drinking Matcha for more than eight centuries. It is still the only tea consumed in concentrated form: the whole leaf, ground to powder and whisked into water rather than steeped and thrown away.
Only a few dozen growers master the full production process, which is why the finest grades stay rare and why the category rewards knowing exactly who made your powder.
Why Matcha costs
what it costs
Five stages separate a tea field from a bowl of Matcha. Each one is slow, and none of them can be skipped. It is the reason a genuine ceremonial grade and a commodity green powder are not the same product.
Fields are covered for weeks before harvest. Starved of light, the leaf builds chlorophyll and amino acids, which is where the deep colour and the sweetness come from.
Only the youngest, softest leaves are taken, by hand where the grade demands it.
Leaves are steamed within hours of picking to halt oxidation and lock the green in place.
The leaf is dried and de-stemmed to produce tencha, the raw material every Matcha begins as.
Granite wheels turn slowly and cannot be hurried. Heat would spoil the powder, so the stone sets the pace.
Matcha, built
into your menu
AIYA Europe supplies high-quality Matcha in bulk to food and beverage manufacturers and private label brands, and in practical formats for cafés, restaurants and hotels. Whether you are developing a product or serving Matcha to guests, the range covers both ends.
The premixes
The focus for foodservice. One scoop, milk, froth, serve. No whisk, no sieve, no dosing judgement and no barista training, which makes Matcha workable on a busy bar rather than a specials-board novelty.
Organic · Vegan · Approx. 100 servings per pouch
And the pure powder, by grade
For operators who want to work with the powder itself, AIYA will show its full range of Matcha grades alongside mildly roasted Hojicha. Colour is the first tell: the greener and finer the powder, the higher the grade and the more delicate the flavour.
Bring your application and the team can point you at the right grade for it, whether that is a bakery line, a bottled drink or a signature latte.
A modern brand with
traditional origins
Natural, organic and vegan Matcha and tea products, tested by Eurofins for pesticides and radioactivity, multi-certified and additive-free. Every product available for B2B is at the booth. Open any category for the detail.
Pure Matcha30g tinThe powder on its own, whisked the traditional way.
The powder on its own, whisked the traditional way.
KISSA Basic is the entry point into pure Japanese Matcha: 100% ground green tea leaf, nothing added. Whisk it with water for a traditional bowl, or use it as the base for your own latte build when you want full control over strength and sweetness.
- Available in a 30g tin
- 100% Japanese Matcha, no additives
- Organic and vegan
- Matcha quality supplied by AIYA
Latte Mixes120g tinsThree flavours, ready to scoop.
Three flavours, ready to scoop.
The latte mixes do the balancing for you. Each 120g tin holds a finished recipe, so the result is the same whoever is on shift. Matcha for the house standard, Vanilla Matcha for a softer, creamier cup, and Chai for a spiced option that needs no brewing.
- Matcha for Latte Mix, 120g
- Matcha Vanilla for Latte Mix, 120g
- Chai for Latte Mix, 120g
- Quick and easy preparation, hot or iced
- Organic and vegan
Matcha SticksSingle-servePortion control, zero waste.
Portion control, zero waste.
Single-serve sticks are the simplest way to put Matcha on a menu, in a room service tray or in a grab-and-go format. Each stick is one drink, which removes dosing entirely and keeps the powder sealed from light and air until the moment it is used.
- Pure Matcha Sticks
- Matcha Latte No Added Sugar Sticks
- Vanilla Matcha Latte Sticks
- One stick, one drink, no measuring
- Sealed until use, which protects the powder
KISSA promotes cultivation methods that minimise the use of chemicals and support biodiversity. Sustainable packaging is harder: Matcha is sensitive to light, air and moisture, so the work to find more environmentally friendly solutions is still ongoing.
On sustainability
The Matcha and latte tasting
Across all three days, AIYA Europe and KISSA will be serving Matcha and lattes prepared the way an operator would actually make them, not the way a photograph suggests.
Taste the difference between grades side by side, try a premix at service speed, and talk through what a Matcha line would look like on your own menu.
- Grades poured side by side, so the difference is tasted rather than described
- Premixes made at service speed, start to finish
- Hot and iced builds, with dairy and plant alternatives
Find AIYA Europe
and KISSA in Berlin
Three days of tasting, sourcing conversations and the full world of Matcha, from ceremonial grade to the premix that goes on your menu next quarter.
Register your interestQuestions, answered
Which products are available for foodservice?
All of it. From AIYA Europe, the three latte premixes and the full range of Matcha grades in bulk. From KISSA, every product available for B2B: the 30g Matcha Basic tin, the three 120g latte mixes and all three stick formats.
How quickly can a premix be prepared?
One scoop, milk, froth, serve. There is no whisking, no sieving and no dosing judgement, so the drink is consistent whoever makes it and fast enough for peak service.
Are the teas certified?
Yes. KISSA works with the testing institute Eurofins, which screens the teas for pesticides and radioactivity. The products are multi-certified, additive-free, organic and vegan.
Can AIYA supply bulk or private label?
Yes. AIYA Europe supplies high-quality Matcha in bulk to food and beverage manufacturers and to private label brands, alongside the practical formats built for cafés, restaurants and hotels.
AIYA Europe and KISSA · Brand Partners · ECS+COHO 2026 · 24 to 26 November · JW Marriott Berlin · Product line-up subject to final confirmation
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