Pull up at
the espresso bar.
Somewhere between the summit sessions and your next meeting, you’ll want a proper coffee. La Marzocco is back in Berlin with an espresso bar, pulling shots on the PB SmartSteam with the Jay grinder alongside. This year, they’re also our partner on The Roaster Manifesto.
See it
in service.
Order a flat white and watch it being made. The PB SmartSteam takes care of the espresso and milk, the Jay takes care of the grind, and the La Marzocco team are on hand to talk you through both.
PB
SmartSteam
SmartSteam ensures beverage consistency and increases throughput while freeing the barista to focus on what matters most.
SmartSteam makes it easier to prepare milk-based beverages and ensures every drink is consistent, while allowing you to control texture and choose from multiple temperatures.
The
Jay
The Jay features easy, user-friendly controls, easy cleaning of the stainless-steel brew chamber, grind-by-weight connectivity, and a patented burr alignment system that make it easy to make high-quality espresso.
Best European Traditional Coffee Equipment Brand, European Coffee & Hospitality Awards
The first espresso machine manufacturer in the world to achieve B Corp certification
Of Florentine craftsmanship, and the benchmark for specialty coffee bars worldwide
Europe’s finest specialty roasters, front and centre.
A brand-new tasting experience celebrating exceptional coffee, craftsmanship and the people behind it.
Every week, we interview the finest roasters in Europe pushing the boundaries of coffee. Behind every great roastery is a story.
Three questions.
The same three, put to every roaster in the series.
Your coffee philosophy.
In three words.
The coffee experience that changed everything for you.
One moment, told honestly. Up to 30 words.
What sets you apart?
Partnerships with farmers and customers sit at the core of every successful roasting business. Tell us the one thing only you do. Up to 30 words.
Three questions, in their own words.
Each feature goes out to 115,000+ B2B subscribers ahead of Berlin.
Manifesto stage, Berlin. 10–12 curated buyers.
See you at
the espresso bar.
Meet the La Marzocco team at ECS+COHO 2026, see the PB SmartSteam and the Jay grinder in service and discover The Roaster Manifesto.
Apply to AttendFAQs
What is La Marzocco bringing to ECS+COHO 2026?
A working espresso bar built on the PB SmartSteam and the Jay grinder, and The Roaster Manifesto, in partnership with La Marzocco.
What is SmartSteam?
SmartSteam ensures beverage consistency and increases throughput while freeing the barista to focus on what matters most. It makes it easier to prepare milk-based beverages and ensures every drink is consistent, while allowing you to control texture and choose from multiple temperatures.
What is the Jay?
The Jay features easy, user-friendly controls, easy cleaning of the stainless-steel brew chamber, grind-by-weight connectivity, and a patented burr alignment system that make it easy to make high-quality espresso.
What is The Roaster Manifesto?
Europe’s finest specialty roasters, front and centre. A brand-new tasting experience celebrating exceptional coffee, craftsmanship and the people behind it. Every week, we interview one of Europe’s finest roasters; in Berlin, they pour on the Manifesto stage for 10–12 curated buyers.
How do I attend?
ECS+COHO 2026 runs 24–26 November at JW Marriott Berlin. Apply for your place in a couple of minutes.
Equipment line-up subject to final confirmation.
THE COFFEE SHOP
OF THE FUTURE
Hosted by SEB Professional
Welcome to
COHO Expo 2026
COHO was built to solve the problem with traditional trade shows.
Large exhibition halls. Endless aisles of stands. Thousands of people moving through environments that prioritise scale over interaction.
Scale over substance. Too many people. Not enough decisions.
COHO was designed differently.
Hosted at the JW Marriott Berlin alongside the European Coffee Symposium, the platform brings together 2,500 decision makers representing more than €6BN in purchasing power in a curated environment built for focused commercial interaction.
Our objective is simple:
To help buyers move from conversation to commercial confidence.
COHO delivers engagement, not chance.
THE AUDIENCE
The right people.
In the right environment.
Ready to evaluate new solutions.
Engagement, Not Chance.
REQUEST A PLACE →
