25 NOVEMBER 2025, 10:20 - 16:00
Business Insights
Summit
Join the leading voices in European coffee and hospitality at the Business Insights Summit. Every session is anchored in Allegra research and curated by the World Coffee Portal analyst team, delivering actionable insights, market data, and megatrends you won’t find anywhere else.
Full Day Schedule & Highlights
25 November 2025 | JW Marriott Berlin
Coffee & Hospitality Expo
In partnership with World Coffee Portal & 5THWAVE Magazine
10:20 | Project Café UK
Unlock UK café chain growth, rising footfall, and spending trends driving the market.
UK branded coffee shops grew 5.2% to 11,456 outlets. Early morning activity rose 22%→24%; average spend up 5% to £6.23. 119 chains expanded; 40 closed. Specialty, drive-thru, and non-specialist operators continue to gain share. Forecast: 13,200 outlets by 2030, £8bn sales over five years. (Source: Project Café UK 2025, World Coffee Portal)
Confirmed Panellist:
> Paul Kelly, Regional Director Europe, Africa & India
◆ La Marzocco
> Marta Pogroszewska, Non-Executive Director and Board Advisor
◆ Bread Holdings, Pan Pek
> Caroline Ottoy, Managing Director
◆ WatchHouse
11:20 | Matcha & Iced Revolution
Hot Trends in Cold Drinks
“Explore how matcha and iced beverages are redefining café menus and capturing younger consumers.”
In the UK, Black Sheep Coffee iced matcha sales grew 227% YOY; Blank Street Coffee sees matcha ~50% of total beverage sales. In Spain, 40% of under-35s buy iced drinks weekly. Cold beverages appeal year-round to 50% of Spanish consumers, compared to 35% in the UK. (Source: World Coffee Portal, 2025)
Confirmed Panellist:
> Chris Farnworth, Founder
◆ Blendsmiths
> Claudia Boyer, Co-founder
◆ JENKI
> Kai Ellerbrock, Managing Partner
◆ Market Grounds
> Gerard Bowers-McIntyre, Co-founder
◆ 92 Degrees
12:20 | Project Café Spain
Specialty Coffee Rising
“Discover the Spanish café boom, specialty expansion, and tourism-driven growth.”
Spanish branded coffee shops grew 3% to 2,215 outlets. 80% drink hot coffee daily; specialty operators Syra and East Crema expanded aggressively; Manolo Bakes, The Miners, and The Coffee posted net outlet growth. Forecast: ~2,720 outlets by 2030, 4.2% CAGR over five years. (Source: Project Café Spain 2025, World Coffee Portal)
Confirmed Panellist:
> Yassir Rais, Founder
◆ Syra
13:20 | Automation: The Future of Coffee Technology with Scott Martin
“Learn from Scott Martin, the mastermind behind Costa Express (part of the £3.9bn sale to Coca Cola), operating 14,000 machines worldwide.”
The UK premium self-serve coffee market is expanding rapidly. Modern machines deliver hot and cold coffee, multiple milk options, and extensive customization. Over 2,000 surveyed consumers report high satisfaction with quality and convenience, while major operators show strong growth and repeat usage. Automation is reshaping out-of-home coffee, offering strategic opportunities for expansion and increased revenue.
Exclusive Keynote:
> Scott Martin, Founder
◆ Unity Coffee
Confirmed Panellist:
> Miranda Caldwell, Marketing Director
◆ Eversys
> Boris Zwick, CEO
◆ Ubermilk
14:20 | Future of Coffee
Premium, AI, and Flavour Innovation
“Explore the next decade of specialty coffee, AI-powered personalisation, and trending flavours.”
UK premium outlets grew from 540→1,300 (2020–2025). Beverage prices +36% since 2020. 42% of consumers willing to pay £5 for a premium drink. Cold coffee, matcha, bubble tea, and flavor additions now essential. AI and automation deliver efficiency and personalization at scale. (Source: Future of Coffee Report UK 2025, World Coffee Portal)
Exclusive Keynote:
> Kamal Bengougam, Managing Partner
◆ Coffee Pilgrims
Confirmed Panellist:
> Kallie Kocourek, Innovations Project Lead
◆ Itsu
> Alessandro Roberti, CMO
◆ Simonelli Group
15:20 | Coffee in DACH 2025+
Premiumisation, Consumer Shifts, Strategic Growth
“Master premium trends, consumer behaviour, and expansion strategies across Germany, Austria, Switzerland.”
Exclusive Keynote:
> Gerd Mueller-Pfeiffer
◆ International Coffee Consulting
Confirmed Panellist:
> Willy Andraschko
◆ Andraschko Coffee
> Benjamin Thurner, Vice President DACH, Italy & Global Strategic Accounts
◆ WMF
> Arran Ainscough, Sales & Operations Director
◆ La Marzocco Deutschland GmbH
> Martin Elwert, Founder & CEO
◆ Coffee Circle
Sessions combine data-led presentations from Jeffrey Young or Richard Colchester with panel discussions featuring founders and operators from COHO Expo and the European Coffee Symposium. All sessions are recorded as 5THWAVE Live podcasts, broadcast post-event to the global coffee industry.
