Wed 11 Oct 2023
Digitalizing Water Filtration: Introducing BRITA's Cutting-Edge PURITY C iQ Technology
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ECS proudly welcomes BRITA as a Headline Sponsor
We are thrilled to announce the participation of BRITA as a distinguished Sponsor at the European Coffee Symposium, 27th – 29th November at the W Hotel, Barcelona. BRITA’s involvement promises to shine a spotlight on transformative water filtration solutions for excellence and sustainability in the coffee world.
Digitalizing Water Filtration: Introducing BRITA's Cutting-Edge PURITY C iQ Technology
At the heart of ECS is the groundbreaking BRITA PURITY C iQ technology—a true game-changer for the coffee industry. This hero product is a revolution for next level water filtration and is poised to redefine the water filtration process, making it easier to install, monitor and to forecast necessary changes.
Your Smart Filtration Solution
PURITY C iQ, the industry's pioneering data-driven, intelligent filtration system, comprises a smart water filter, an intelligent filter head, and the cloud-based BRITA iQ Portal—a trifecta of innovation that's set to redefine water filtration for professionals. This technology isn't just a breakthrough; it's the solution to a myriad of challenges in the coffee industry.
Solving Business Challenges
Fluctuating raw water conditions, lack of transparency in planning filter exchanges, and the dreaded machine scaling—these are the issues that PURITY C iQ was born to address.
Increased Efficiency
By harnessing real-time data from all installed filtration cartridges, PURITY C iQ identifies precisely when and where filter exchanges are required, eradicating guesswork and ensuring consistent cup quality.
Eliminate Human Error
Our Plug & Play technology simplifies installation. The smart filter head guides service engineers, eliminating errors. The status of installation is also conveniently displayed in the iQ Portal .
Why PURITY C iQ matters in the Coffee Industry?
- Water Quality Optimization: PURITY C iQ ensures consistent water quality, guaranteeing unparalleled flavour and aroma extraction in every coffee cup.
- Data-Driven Mastery: This intelligent filtration system empowers coffee professionals with real-time insights, ushering in a new era of precision and excellence.
Shining a light on Recycling Initiatives
BRITA, a staunch advocate for environmental responsibility, is committed to global recycling efforts that extend far beyond household filters – their commitment to recycling also includes their Professional filter cartridges.
BRITA's commitment to sustainability shines through its recycling program, initiated in 1992, a trailblazing initiative within the industry. Anchored by BRITA's recycling plant in Germany, this program processes cartridges from both the hospitality sector and private households, aiming to reuse and repurpose components extensively to minimize environmental impact. The process involves collecting used cartridges, disassembling them to recover materials like ion-exchange resin, activated carbon, and plastic parts. These components are then either regenerated, recycled, or repurposed. This sustainable approach extends even to challenging-to-recycle materials, such as carbon, which is reactivated and repurposed. This holistic commitment to sustainability aligns with a broader eco-conscious mindset, emphasizing the significance of resource reuse and quality recycling. BRITA's dedication to making a difference, combined with their innovative water optimization solutions, underscores their role as an industry leader in promoting sustainability.
Sustainability: Forging a Greener Path Forward
BRITA’s sustainability pledge transcends recycling; it's an unwavering promise to nurture a sustainable future. As the European Coffee Symposium's Headline Sponsor, BRITA brings a wealth of innovation, sustainability, and expertise to our event. We invite you to engage with BRITA in discussions centred on the vital sustainability aspect of recycling Professional filter cartridges in the coffee industry and experience the future of water filtration with PURITY C iQ.
