Mon 28 Sep 2020

ALPRO ANNOUNCES €30M INVESTMENT AND 2025 SUSTAINABILITY PLAN

EMECSb2b19SMALL18

BELGIAN PLANT-BASED FOOD AND BEVERAGE BRAND TO EXPAND PRODUCTION AND ANNOUNCES AN AMBITIOUS FIVE-YEAR SUSTAINABILITY ACTION PLAN.

Alpro has announced plans to invest €30m ($35m) to boost production at its facilities in Kettering, UK and Wevelgem, Belgium. 

In the UK, where Alpro employs some 200 production staff, a sizeable portion of the investment will be used to develop a new high-speed packaging line to produce 75 million extra packs of soya, oat, rice and coconut drinks per year. The plant-based food and beverage brand said the move reflected growing demand for plant-based products globally as it unveiled an ambitious five-year sustainability initiative to mark the company’s 40-year anniversary. 

In its ‘Feeding the Future With Plants’ plan, Alpro said it intended to increase the proportion of its recyclable packaging from 76% today to 100% in 2025. Other targets include a 60% reduction in the water footprint of its products, increasing the proportion of renewable energy used to 50% and reducing operational greenhouse gas emissions by 30% per kilo of product. 

Alpro CEO Emmanuel Faber said the new investment and sustainable strategy demonstrated “the trend towards healthy and sustainable products is becoming unstoppable and the role food companies play in supporting flexitarian diets that are good for the planet and good for the health.” 

Alpro’s announcement further underlines the growing importance of health-focused and environmentally friendly plant-based menus across the global coffee shop industry. World Coffee Portal’s Project Café UK 2020 report shows nearly one fifth of UK consumers surveyed frequently request a plant-based milk with their coffee shop beverage.

Published 28th September 2020

Related posts

01/39
MEGACOFFEE1

Mon 15 Apr 2024 World Coffee Portal

Value focus drives surging sales for South Korea’s Mega Coffee

iStock671767398

Tue 2 Apr 2024 World Coffee Portal

Rise of the Machines: Is AI Poised to Redefine the Barista Role?

5THWAVEchina

Tue 19 Mar 2024 World Coffee Portal

1.4 Billion Reasons to Sell Coffee

5thwaveheaderimage

Wed 28 Feb 2024 World Coffee Portal

5 Dynamics Shaping the UK Branded Coffee Shop Market in 2024

LemonBreeze

Wed 8 Nov 2023

Market Grounds: Elevating ECS with Innovative Coffee Alternatives

chinichai

Mon 6 Nov 2023

Chalo: Brewing Authentic Indian Chai at the European Coffee Symposium

bibe

Thu 26 Oct 2023

The Epitome of Coffee Innovation: Introducing BibeCoffee

ERLENBACHER1

Fri 20 Oct 2023

Erlenbacher: Elevating ECS with Exceptional Culinary Excellence

shutterstock_387399163

Thu 12 Oct 2023

Meet the Leading Information Platform for the Global Coffee Industry

britaproffilterpurityciqserviceengineer2560x1160

Wed 11 Oct 2023

Digitalizing Water Filtration: Introducing BRITA's Cutting-Edge PURITY C iQ Technology

deZaan_Book_WebBanner_08

Tue 10 Oct 2023

Brand Spotlight: deZaan

Sorbos

Fri 29 Sep 2023

Sip Sustainably: SORBOS' Edible Straws are set to make a splash at ECS 2023

LaMarzoccoLineaClassicSespressomachineback

Mon 25 Sep 2023

La Marzocco Paves the Path for Coffee Excellence at ECS 2023

8.TextbausteinUmweltfreundlicheVerpackung

Thu 21 Sep 2023

Brand Spotlight: Niehoffs Kaffeerösterei

Danish

Wed 20 Sep 2023

Introducing Danish Bakery's Showcase at ECS: A Cinnamon Extravaganza

RajRuia

Tue 12 Sep 2023

Meet the Founder: Rhode Island Coffee

614894be5cc809ae458b4489_goe_7p1080

Tue 12 Sep 2023

Brand Spotlight: GoE Wellness

GiovanellaDellOrto

Mon 11 Sep 2023

Meet the Buyer: Cambridge University

MikeAbsolom

Mon 4 Sep 2023

Meet the Buyer: FSC Group

VedranModric_Starbucks

Mon 4 Sep 2023

Meet the Leader: Starbucks

VictorSorbos

Fri 1 Sep 2023

Meet the Founder: SORBOS

wegaRyoma

Fri 1 Sep 2023

Brand Spotlight: Ryoma

6.ORGIN2_LCF_POSTCARD_SMALL9416

Thu 31 Aug 2023

Meet the Leader: IFL

LATTEARTPOUR1

Thu 31 Aug 2023

Brand Spotlight: MOMA

newbrandcolours

Thu 24 Aug 2023 European Coffee Symposium

Unveiling a New Era: The Brand-New European Coffee Symposium

ManishShah

Thu 24 Aug 2023

MEET THE BUYER: KING'S COLLEGE LONDON

Solaris_Tea_by_Julia_Dunin_Photography167

Thu 17 Aug 2023

BRAND SPOTLIGHT: SOLARIS TEA

RamiElDahshanVirgin

Thu 17 Aug 2023

MEET THE BUYER: INTERVIEW WITH VIRGIN ATLANTIC

LincolnYork1

Fri 21 Jul 2023

BRAND SPOTLIGHT: LINCOLN & YORK

5togoCEOs

Thu 20 Jul 2023 European Coffee Symposium

MEET THE CO-FOUNDERS OF EASTERN EUROPE’S LARGEST COFFEE CHAIN: INTERVIEW WITH 5 TO GO

YassirSyraCoffee768x512

Mon 10 Jul 2023 European Coffee Symposium

TALKS PROGRAMME 2023: INTERVIEW WITH YASSIR RAIS, FOUNDER OF SYRA COFFEE

Europeanmarketsinfocus1024x576

Fri 7 Jul 2023 European Coffee Symposium

MAJOR EUROPEAN COFFEE SHOP MARKETS IN FOCUS

CoffeeVenturesEurope_ECS_London2022_2_2712

Wed 14 Jun 2023 European Coffee Symposium

10 Ways to maximise your ROI at the 1-TO-1 Meeting Programme

1.ORIGIN_LCF_POSTCARD_LARGE8484

Thu 27 Aug 2020 European Coffee Symposium

Serving Coffee Sustainably

superherbs

Tue 15 Oct 2019 European Coffee Symposium

UNDERSTANDING THE WORLD OF SUPERHERBS

LM

Mon 26 Nov 2018 European Coffee Symposium

INTERVIEW: LA MARZOCCO MARKETING DIRECTOR, CHRIS SALIERNO

COSTACOFFEEAndrzejJackiewicz2770x582768x580

Fri 23 Nov 2018 European Coffee Symposium

Q&A WITH COSTA EUROPE MD, ANDRZEJ JACKIEWICZ

Starbucks

Sun 7 Oct 2018 European Coffee Symposium

STARBUCKS BANKS ON ITALIAN PREMIUMISATION WITH LANDMARK RESERVE ROASTERY IN MILAN