Mon 6 Nov 2023

Chalo: Brewing Authentic Indian Chai at the European Coffee Symposium

chinichai


We are delighted to announce Chalo as our esteemed Chai partner, bringing the vibrant flavours of authentic Indian plant-based chai to the heart of the coffee industry. Chalo, a beloved Belgian brand, is on a mission to make Indian chai a global phenomenon, infusing its products with passion, purpose and a commitment to social impact.


About Chalo: A Journey of Love and Purpose


Chalo embodies the essence of authentic Indian chai. With an award-winning range of hot chai lattes available in seven delightful flavours, both instant and loose-leaf, sweetened and unsweetened, conventional and organic, Chalo caters to diverse palates. The brand also offers a selection of iced tea premixes in four tantalizing flavours that easily dissolve in hot and cold water. Chalo is set to launch an organic matcha and a pumpkin spice latte, expanding their already diverse product range.


Empowering Communities: Chalo’s Social Mission


Rooted in a deeply personal story, Chalo's founder, Gita Van Den Boer, was inspired to make a significant impact in her birth country, India. Chalo's vision is rooted in a plant-based approach, aligning with the belief that a shift towards plant-based living can benefit our planet immensely. The company's commitment to social responsibility is evident through partnerships with prisons and social warehouses, providing employment opportunities for the less fortunate.


Discover Chalo at ECS


Establishing themselves as the go-to solution for chai, Chalo will emphasise its versatility in various forms at ECS. Focusing on the foodservice and catering sectors, they will showcase how their chai blends seamlessly into the professional coffee industry landscape. ECS attendees are invited to embark on a chai journey with Chalo by experiencing the following:


Award-Winning Chai Latte in an Array of Flavors


Chalo’s crown jewel, their award-winning chai latte, will take centre stage at ECS with these enticing variations: Masala, Vanilla, Cardamom, Chini Masala, Lemongrass, and Golden Chai. Each sip tells a tale of carefully selected spices and a rich cultural heritage, offering a symphony of flavours to suit every palate.


Organic Pure Leaf Chai


For enthusiasts of pure and unadulterated chai, Chalo presents their Organic Pure Leaf Chai, available in Masala and Turmeric variants. Crafted from the finest organic leaves, these brews capture the essence of Indian tradition, delivering a robust, natural, and unsweetened chai experience.


Iced Chai Bliss


Chalo’s Iced Chai creations, available in Lemon and Lemon & Ginger, promise a refreshing indulgence. Perfectly balanced, these chilled concoctions offer a zesty twist to the classic chai, providing a revitalizing experience, especially on warmer days.


Winter Warmer Innovations


As the colder months approach, Chalo introduces two delightful winter offerings: Matcha and Pumpkin Spice. Both creations boast 100% natural ingredients, making them the ideal alternatives for coffee enthusiasts seeking a cozy, aromatic, and heartwarming beverage.


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