24 - 26 NOVEMBER 2026 | JW MARRIOTT BERLIN
First headliners announced
14:00 — 15:00
15:00 — 16:00
16:00 — 16:45
16:45 — 17:15
Further headliners for the Business Insight Summit and the European Coffee Symposium to be announced.
Three days. Three programmes. One city.
Day 1 — Tuesday 24 November
By invitation only. Various brand experiences across COHO, including Roaster Manifesto and Cupping Exchange.
Three consecutive live podcast sessions decoding the sourcing and supply agenda for 2027 — consumer shifts, beverage innovation, and the bakery–coffee convergence.
Hosts: Tobias Pearce — Editor, 5THWAVE / World Coffee Portal & Jeffrey Young — Founder & CEO, Allegra Group & World Coffee Portal
Gen Z: the consumer your business cannot afford to misunderstand
Social-first discovery, visual drink choices and values-alignment — how Gen Z reshapes sourcing decisions now.
Elevating your beverage menu: functional drinks and alternative categories
Matcha, adaptogens, prebiotic sodas — which categories are genuinely growing and how to build a diversified menu.
Winning the one-stop visit: bakeries versus coffee shops
Operators from both sides of the convergence — what worked, what failed, what the supply chain had to do.
Communities aren't built on social media
A deep dive into the role of the coffee shop and hospitality in today's digital-first society.
JW Marriott Berlin
Day 2 — Wednesday 25 November
300+ VIP buyers. €6BN collective buying power. Min. 10 pre-scheduled meetings per supplier/buyer participant — guaranteed. Until 17:30.
Six sessions. Six market lenses. In partnership with World Coffee Portal & Allegra Group. All sessions recorded live as 5THWAVE Podcasts.
Hosts: Jeffrey Young (Allegra Group) & Tobias Pearce (5THWAVE / World Coffee Portal)
Coffee in DACH 2026 — premiumisation, competition and the rising tide
Germany (8,400 outlets), Austria & Switzerland. The food-coffee convergence epicentre of Europe.
The technology market — investments separating leaders from the rest
Bean-to-cup automation, AI inventory, premium vending and the technology layer driving measurable returns.
Eastern Europe: the growth frontier
Romania +18.4%. Turkey +8.4% (5th consecutive year). Kazakhstan +10.1%. These markets have arrived.
France: from underdeveloped to unmissable
4,500+ branded outlets. €4.49 avg cappuccino — highest major European market.
China: the most significant competitive force entering European coffee
Cotti Coffee in four European markets. The Asian influence reshaping menus continent-wide.
Automation: from debate to decision
41% of consumers believe automated coffee can rival baristas. What the ROI data actually shows.
Various brand experiences across COHO, including Roaster Manifesto and Cupping Exchange.
Grand Ballroom, JW Marriott Berlin
Day 3 — Thursday 26 November
Various brand experiences across COHO, including Roaster Manifesto and Cupping Exchange.
Headline findings from the most authoritative dataset in European coffee. 57,700 outlets approaching 70,000.
Jeffrey Young — Founder & CEO, Allegra Group & World Coffee Portal
How to grow a specialty coffee business without losing the quality, identity and authenticity that made it worth scaling.
How food-led operators build coffee programmes that genuinely compete — and what it means for the category.
The mindset, model and commercial decisions driving Europe's most exciting emerging coffee brands.
How a new generation of operators builds technology into the architecture of their business from day one.
How Europe's most celebrated independents compete not despite their size — but because of it.
The ambition, model and lessons from operators building Europe's fastest-growing coffee businesses.
How the most sophisticated premium operators build propositions that command price, loyalty and admiration.
How businesses with strong sustainability credentials translate purpose into genuine commercial advantage.
The decisions, mistakes and frameworks behind Europe's most successful cross-border coffee expansions.
Jeffrey Young in conversation with the day's speakers. Ten stories. One question: what does the next standard look like, and who is building it right now?
Jeffrey Young — Allegra Group & World Coffee Portal
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