La Marzocco | CEO

Guido Bernardinelli

Guido Bernardinelli, Managing Director of La Marzocco Srl, has been working in the coffee industry for over 20 years, kicking-off in 1989 in an export business focused on catering equipment. Guido then began working as a Sales Manager in the US for an Italian coffee machine manufacturer, soon experiencing the fast-pace international specialty coffee scene. Guido joined La Marzocco in 2002, as Sales Manager and then Marketing Manager. His role evolved in 2009, when Guido became Managing Director. Ever since, his involvement in the company has been primarily committed to persevering La Marzocco’s heritage and culture, to product development and the opening of branch offices worldwide, while maintaining and fostering the family-like spirit across the globe. Guido equips and motivates people to maximize their potential and ‘to build relationships that enrich the lives of others.’

WMF | Vice-President

Benjamin Thurner

Benjamin Thurner has been working in the coffee machine industry for more than 11 years since he joined WMF Professional Coffee Machines in 2013. Since then, he has held various roles around the globe, including some time as General Manager for the Chinese market. He also spent several years as VP Digital & E-Commerce leading all digital activities for SEB Professional Coffee Machines (WMF / Schaerer / Curtis) including digital solutions and platforms that enable better service and the opportunity for customers and partners to optimize their business using data and bi-directional tools. Since 2024, as VP Germany & Strategic Accounts, is responsible for one of the largest coffee machine markets and for SEB Professional's business with global and strategic customers.

La Marzocco | Chief Marketing Officer

Chris Salierno

Chris Salierno, International Marketing Director at La Marzocco Srl, has been working in the coffee industry for over 17 years. In this time, he has worked in multiple roles – from Sales and Key Account Manager to Marketing Director and Entrepreneur. Born in West Palm Beach, Florida, Chris has lived in Italy for over 20 years. His career has seen him lead global businesses for various manufacturing firms, allowing him to encounter unique cultures and marketing trends in the household technology and coffee equipment fields. In 2009, Chris joined the historical Florentine company, furthering his interest in quality espresso, craftsmanship, sustainability, innovation and company culture and heritage. As part of the global management team, Chris continues to be an advocate for building relationships and championing excellence in specialty coffee both locally and globally. His daily vocation involves developing and communicating the solid company culture and brand identity of La Marzocco. The thing Chris admires the most is “the opportunity to connect with, and bring people together; inspire others to be extraordinary at what they do and to create meaningful experiences.”