24 - 26 NOVEMBER 2026 | JW MARRIOTT BERLIN

Danish Bakery at ECS+COHO 2026

Designed for today’s café and to-go culture.

24–26 November 2026 JW Marriott Berlin
01Hygge

We call this
‘hygge’.

Danish Bakery swirl buns with chocolate and mint on a white board, surrounded by lemons and limes

In Denmark, some of life’s best moments are spent enjoying a cup of coffee and a freshly baked pastry with friends and family.

Hygge is more than just a tradition; it’s a way of creating moments of comfort, connection, and quality in everyday life. It’s about slowing down, sharing experiences, and relishing simple pleasures crafted with care.

An overhead spread of decorated Danish Bakery cinnamon buns on trays and boards
02At ECS+COHO 2026

Modern, profitable
bakery concepts.

At ECS+COHO 2026, the Danish Bakery will be inviting cafés, food service operators, and QSR chains to discover how this distinctly Danish approach can be translated into modern, profitable bakery concepts.

With consumers increasingly seeking authentic experiences, premium quality and feel-good moments throughout the day, there is a unique opportunity for operators to create destinations offering more than just food and drink.

Through our concepts, we demonstrate how we can create value throughout the day while keeping operations simple and scalable.

4
03Danish Bakery
Concepts at ECS+COHO

From breakfast scones and protein-rich Snackables to hand-twisted Snurrer and our delicious cinnamon favourites, we bring together craftsmanship, convenience, and the warmth of Danish hospitality.

04Concepts

Our concepts at ECS+COHO

Good Start of the Day key visual: Danish Bakery scones served with butter, cream and berries
01

Good Start of the Day

Breakfast

The morning is one of the most valuable times of day for cafés, convenience stores and grab-and-go outlets. Our Good Start of the Day range helps operators to create appealing breakfast options that encourage customers to spend more per visit.

Snackables key visual: three lattice-baked protein-rich snacks on a green background
02

Snackables

Protein-rich · To-go

Our Snackables concept focuses on easy and protein-rich snacks and sweet convenience snacks – perfect for to-go, cafés and the convenience market.

TopBun key visual: a cinnamon bun topped with pink swirled frosting and freeze-dried raspberry
03

TopBun

Decorate your own

TopBun is based on the well-known Cinnamon Bun. So, consider your guests or themes throughout the year, and decorate the Cinnamon Buns, SocialSquares or Temptations exactly as you wish.

Bager’rigt key visual: two hand-twisted cinnamon Snurre on stoneware plates beside a coffee
04

Bager’rigt

Since 2001

Bager’rigt began in 2001 with a simple ambition: to keep authentic baking alive while embracing modern craftsmanship. Today, that passion shapes every product we make. From hand-twisted Snurre to indulgent Cream Buns and innovative SocialSquares.

Danish Bakery

Because everyone deserves a small bite of hygge.

Green herb-twisted Danish Bakery Snurrer, one filled as a sandwich, on a stone board with pea shoots
Hands reaching for sugar-topped and crumble cinnamon buns served in copper trays
Rows of crumble-topped Danish Bakery cinnamon and berry swirl buns on marble
05ECS+COHO 2026

Craftsmanship
+ convenience

Meet the Danish Bakery team at ECS+COHO 2026 to explore the concepts, taste the range and discover how a distinctly Danish approach to bakery can create value throughout the day.

Dates
24–26 November 2026
Venue
JW Marriott Berlin
Apply Now
Danish BakeryGood Start of the DaySnackablesTopBunBager’rigt

Product assortment subject to final confirmation.

THE COFFEE SHOP
OF THE FUTURE

Hosted by SEB Professional

Welcome to
COHO Expo 2026

COHO was built to solve the problem with traditional trade shows.

Large exhibition halls. Endless aisles of stands. Thousands of people moving through environments that prioritise scale over interaction.

Scale over substance. Too many people. Not enough decisions.

COHO was designed differently.

Hosted at the JW Marriott Berlin alongside the European Coffee Symposium, the platform brings together 2,500 decision makers representing more than €6BN in purchasing power in a curated environment built for focused commercial interaction.

Our objective is simple:

To help buyers move from conversation to commercial confidence.

COHO delivers engagement, not chance.

REQUEST A PLACE →

THE AUDIENCE

The right people. 

In the right environment. 

Ready to evaluate new solutions.

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Engagement, Not Chance.

REQUEST A PLACE →
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