24 - 26 NOVEMBER 2026 | JW MARRIOTT BERLIN
For today’s younger consumers, coffee and refreshment are only the starting point. They want beverages that combine distinctive flavours, function, visual appeal, personalisation and experiences worth remembering.
For operators, this means looking beyond the core coffee menu and developing signature drinks that respond to younger customers’ preferences while working in everyday service.
Market Grounds is the bespoke beverage concept partner that turns these emerging trends into distinctive, scalable drink concepts – helping operators stay ahead of what’s next.
Developed by Market Grounds exclusively for ECS+COHO, this year’s Official Gen Z Drink translates current consumer trends into a concept made for real hospitality environments.
Visit us at the event to experience the drink, discover the thinking behind it and see how an emerging trend becomes a distinctive, workable beverage concept.
Step into a world where over 25 years of expertise in the foodservice industry come to life! Market Grounds is not just a name, but a powerhouse of innovation, flavour, and creativity. From coffee roasters and foodservice distributors to contract caterers and retail coffee chains, they’ve built a reputation for transforming menus and elevating beverage and snack offerings across the globe.
Rooted in Hamburg’s tea tradition, Teahouse Exclusives creates premium teas for modern hospitality.
More than a trend, matcha has become a modern menu essential. Teahouse Exclusives offers the right quality for every concept, audience and application – from vibrant lattes and refreshing iced drinks to creative desserts. One ingredient, endless possibilities.
Everything. Simply. Yummy. One&Only covers drink specialities for every season – drinking chocolates, spicy chais, the finest matcha, superfood lattes, refreshing frappés and fruity smoothies or refreshers. Every product is put together with care, kept in step with the latest beverage trends and always quick and flexible to prepare. For over 15 years, concepts across gastronomy have trusted this recipe for success.
At ECS+COHO 2026, Market Grounds brings beverage innovation to life. As the bespoke beverage concept partner behind the Official Gen Z Drink, GOOD MOOD, we show how emerging trends become distinctive, scalable concepts for hospitality. Taste GOOD MOOD, discover the latest beverage innovations from One&Only and Teahouse Exclusives, and explore what could be next for your menu.
* Source: Opeepl Youth Pulse Study, EU5. Taste: Q3 2024, ages 15–27. Added vitamins: Q1 2026, ages 15–30.
Hosted by SEB Professional
COHO was built to solve the problem with traditional trade shows.
Large exhibition halls. Endless aisles of stands. Thousands of people moving through environments that prioritise scale over interaction.
Scale over substance. Too many people. Not enough decisions.
COHO was designed differently.
Hosted at the JW Marriott Berlin alongside the European Coffee Symposium, the platform brings together 2,500 decision makers representing more than €6BN in purchasing power in a curated environment built for focused commercial interaction.
Our objective is simple:
To help buyers move from conversation to commercial confidence.
COHO delivers engagement, not chance.
The right people.
In the right environment.
Ready to evaluate new solutions.
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