When water quality varies, everything varies.
Water is 98% of espresso. 99% of filter coffee.
Discover the Water Sommelier Experience
Meet the BRITA
PURITY C iQ
We’re proud to introduce BRITA to ECS+COHO 2026. You already know water matters. But managing it consistently – across multiple machines, shifts, and drinks – without constantly guessing when filters need changing? That’s the challenge.
Yet it’s the most overlooked ingredient.
Meet BRITA at ECS+COHO to find out more about water quality with a water sensory experience and understand how BRITA’s innovative IQ technology can take the hassle out of managing your water.
PURITY C iQ
Head
Smart filter management that tracks capacity, monitors quality, and sends automatic alerts when service is needed.
The benefit: Plan service at optimal times. Prevent limescale before it affects extraction. No surprises.
Traffic Light
Indicator
Visual system shows which filters need attention. Remaining capacity, water consumption, and last activity – all available instantly.
Multi-site water quality management without constant site visits.
Water Sommelier
Experience
BRITA Sensory Demonstrations
Water is 98% of espresso. 99% of filter coffee. Yet it’s the most overlooked ingredient.
At this station: BRITA brings water sommelier experiences – a sensory way to reveal the power of intelligent filtration.
Each test reveals the clear impact filtered and unfiltered water has on your coffee experience.
Meet the
BRITA Team
24–26 November 2026 | JW Marriott Berlin
Taste specialty coffee brewed through BRITA-optimised water. See real-time monitoring in action. Understand how intelligent filtration improves consistency and reduces downtime.
Intelligent filtration with real-time monitoring. Protects equipment. Ensures consistency. Transforms quality.
The room where the
sector makes decisions
Taste the difference
at ECS+COHO
Meet the BRITA team, take the Lemon, Chlorine and Tea tests, and see how the PURITY C iQ takes the hassle out of managing your water.
Apply NowFAQs
What is the BRITA PURITY C iQ?
Intelligent filtration with real-time monitoring. Smart filter management that tracks capacity, monitors quality, and sends automatic alerts when service is needed.
What can I experience with BRITA at ECS+COHO?
A water sommelier experience – a sensory way to reveal the power of intelligent filtration – through the Lemon Test, Chlorine Test and Tea Test.
How does the Traffic Light Indicator work?
Visual system shows which filters need attention. Remaining capacity, water consumption, and last activity – all available instantly.
How does it help multi-site operators?
Multi-site water quality management without constant site visits, with automatic service reminders based on actual usage and historical data for maintenance planning.
Will there be a tasting?
Yes. Taste specialty coffee brewed through BRITA-optimised water and see real-time monitoring in action.
THE COFFEE SHOP
OF THE FUTURE
Hosted by SEB Professional
Welcome to
COHO Expo 2026
COHO was built to solve the problem with traditional trade shows.
Large exhibition halls. Endless aisles of stands. Thousands of people moving through environments that prioritise scale over interaction.
Scale over substance. Too many people. Not enough decisions.
COHO was designed differently.
Hosted at the JW Marriott Berlin alongside the European Coffee Symposium, the platform brings together 2,500 decision makers representing more than €6BN in purchasing power in a curated environment built for focused commercial interaction.
Our objective is simple:
To help buyers move from conversation to commercial confidence.
COHO delivers engagement, not chance.
THE AUDIENCE
The right people.
In the right environment.
Ready to evaluate new solutions.
Engagement, Not Chance.
REQUEST A PLACE →
