24 - 26 NOVEMBER 2026 | JW MARRIOTT BERLIN

Professional espresso machine
SEB Professional  /  Brand Partner

The coffee shop of the future

Complementary brands, beverage expertise, service and digital capability, connected so that every machine works together to protect the art of coffee at scale.

Explore the Experience
Our Approach

Protect the art of coffee.
Deliver at scale.

SEB Professional Beverage helps businesses turn beverage complexity into reliable performance and long-term value, connecting global brands, beverage expertise, services, digital capabilities and technical support into one connected system.

With complementary brand strengths and local know-how, we build tailored concepts around each customer’s business needs, across every customer journey and every business model.

For every coffee concept.

Every coffee business has its own ambition and its own demands on coffee quality. We bring together the right brands, machines and expertise to build tailored concepts, from craft-led cafés to high-volume coffee chains.

What’s next, made menu-ready.

From evolving coffee culture and market trends to the art and craft of coffee making, machine innovation and automation, we help businesses turn what’s next into concepts that keep them relevant, competitive and ready to grow.

One connected coffee system.

When coffee is at the core of the business, every machine, service touchpoint and digital capability has to work together, protecting coffee quality, simplifying operations and keeping every cup performing consistently.

The Brands  ·  Portfolio and partner brands Hover to explore
WMF
WMF
Designed to perform

Professional coffee equipment since 1927. Automatic and portafilter machines built for quality, reliability and longevity.

Schaerer
Schaerer
We love it your way

Fully automatic coffee and milk solutions, shaped around each operator’s model, menu and pace of service.

La San Marco
La San Marco
Espresso heritage since 1920

Traditional craftsmanship and forward-thinking engineering for professionals who value control and authenticity.

Curtis
Curtis
The art of brewing

Beyond espresso: brewers, iced tea systems, hot water dispensers and cappuccino solutions for hot and cold service.

Zummo
Zummo
A fresh touch

Professional juicing built on the Efficient Vertical System, engineered for purity of juice and profitability.

Zeeway
Partner brand
Zeeway
Specialising in intelligent beverage solutions

Automated catering, digitalisation and AIoT: intelligent beverage systems connecting supply chain to store operations.

On the Stand

Built to
work together

A working line-up spanning espresso, automatic coffee, brewing, fresh juice and intelligent dispensing. Open any machine for more details. Subject to final confirmation.

WMF espresso NEXT
WMF espresso NEXT
Automatic & portafilter

Speed, consistency and high-quality results across high-volume service.

WMF espresso NEXT
Trend 01 · Consistency, at speed

WMF Professional Coffee Machines has been supporting and enriching coffee culture since 1927.

From fully automatic coffee machines to semi-automatic portafilter solutions, WMF builds professional equipment designed for quality, reliability, longevity and consistent performance, whatever the operating model. The WMF espresso NEXT brings together the best of both worlds, combining the consistency of automation with the craftsmanship of a traditional portafilter machine.

What it delivers
  • Consistent coffee quality thanks to Shot Extraction Control and Shot Dosing Control
  • Increased efficiency due to parallel beverage preparation
  • Show effect with barista-style coffee making
  • Zero waste with Auto Milk Dosing
Schaerer Soul 2-step
Schaerer Soul 2-step
Coffee & milk

A broad, consistent menu from a single compact footprint.

Schaerer Soul 2-step
Trends 01 & 02 · Consistency and individualism

Schaerer combines advanced technology with a genuine passion for coffee.

A flexible portfolio of fully automatic coffee and milk solutions, designed around individual customer needs, operating models and beverage concepts, so the machine fits the menu rather than the other way round. Built for high-volume environments yet designed for beverage variety, the Schaerer Coffee Soul combines Swiss engineering, outstanding performance and exceptional flexibility.

What it delivers
  • Simultaneous hot water and coffee dispensing
  • Consistent foam, fully automatic, with Supersteam
  • Shot recipes across 16, 24 or 30g brewing chambers
  • Cold drinks at peak quality with Hot & Cold
  • Intelligent cleaning with ProCare & Clean Purge
La San Marco La 125
La San Marco La 125
Traditional espresso

Craft, control and heritage at the heart of espresso culture.

La San Marco La 125
The origin · Espresso heritage since 1920

La San Marco has been a pioneer in professional espresso machines since 1920.

Combining traditional craftsmanship with forward-thinking innovation, the La 125 is built for coffee professionals who value control, quality and authentic espresso preparation. It is the origin point of the journey.

What it delivers
  • Hands-on control for skilled baristas
  • Heritage engineering, modern build
  • Authentic espresso preparation
  • Maximum thermal stability during brewing
  • Available in Multiboiler or Single Boiler version
Curtis G4 CGC
Curtis G4 CGC
Brewing

Finely tuned technology delivers the perfect profile of each and every roast.

Curtis G4 CGC
Brewing technology · The art of brewing

Brewing magic, one cup at a time

Curtis creates advanced beverage solutions that extend the menu well past the espresso bar: brewers, iced tea systems, hot water dispensers, cappuccino machines and other professional hot and cold beverage solutions. Capable of brewing up to 19 litres of SCAA Golden Cup Standard coffee per hour, the Curtis G4 CGC delivers both quality and capacity for high-volume operations.

What it delivers
  • Precision brewing at volume
  • Pre-set one-touch recipes
  • Precise and easy control of all aspects of brewing
  • Fits any operation, from counter to kitchen
Zummo Z14 Nature
Zummo Z14 Nature
Fresh juice

Maximum yield and pure, consistent juice, squeezed in front of the customer.

Zummo Z14 Nature
Trend 03 · Cold is the new menu

Zummo turns fresh fruit into a profitable, visible part of the menu.

The Efficient Vertical System protects the purity of the juice and maximises profitability per fruit. Designed for businesses with high juice consumption, Zummo Z14 Nature and its 9kg fruit basket can process up to 16 fruits per minute, while the automatic filter enables continuous operation with minimal interruption.

What it delivers
  • EVS technology for pure juice and maximum profitability
  • Up to 16 fruits per minute from a 9kg basket
  • Automatic filter for continuous operation
  • Click® Balls assemble the extraction kit in one click
  • Boost-up kit maximises the yield per orange
Zeeway Model K
Zeeway Model K
Intelligent beverage systems  ·  Partner brand

Unattended operation across 17 ingredients, in 0.4 square metres.

Zeeway Model K
Trend 02 · Beverage individualism

Zeeway specialises in intelligent beverage solutions built on automated catering, digitalisation and AIoT.

The Vertical Automated Fresh Beverage Machine handles 17 ingredient types at different viscosities, from juices and milks to syrups and fruit purées, dispensing a cup in five to eight seconds with an average daily output of 5,000 cups. Full pipeline refrigeration holds ingredients below 8°C, and one-button CIP cleaning keeps it running fully unattended.

What it delivers
  • 17 ingredient types at different viscosities
  • 5–8 seconds per cup, around 5,000 cups a day
  • Automatic one-button CIP cleaning, fully unattended
  • Full pipeline refrigeration below 8°C
  • Just 0.4m² of floor space, at checkout or in the kitchen
Barista pulling espresso on a La San Marco machine
Live Experience

Step inside the
coffee shop of the future

Move from hands-on espresso craft to automated performance, personalised drinks and a new generation of cold beverages, with every machine, service touchpoint and digital capability working together.

Guest collaboration · To be confirmed
Taste what’s next, with Oatly

A guest talk and tasting exploring how plant-based choice reshapes tomorrow’s menu.

Why Berlin

The room where the
sector makes decisions

2,500+
senior decision-makers
52
countries represented
€6BN+
collective buying power
90,000+
European outlets

See it in action
at ECS+COHO

Meet the team, taste the difference, and see how the right combination of technology and beverage innovation can move your business forward.

Find SEB Professional at ECS+COHO
Dates
24–26 November 2026
Venue
JW Marriott Berlin
Stand
To be confirmed
Good to know

FAQs

What can I experience at the stand?

Coffee, brewing, juice and intelligent dispensing solutions from across the SEB Professional portfolio, demonstrated live across the three days.

Which brands are represented?

WMF, Schaerer, La San Marco, Curtis and Zummo, alongside partner brand Zeeway.

Which products will be featured?

WMF espresso NEXT, Schaerer Soul 2-step, La San Marco La 125, Curtis G4 CGC, Zummo Z14 Nature and the Zeeway Model K, subject to final confirmation.

What are the three key trends?

Consistency and speed through automation, beverage individualism including personalisation and intelligent dispensing, and the growth of cold beverages.

Will there be a tasting?

An Oatly guest talk and tasting is planned. Final timing and participation will be confirmed closer to the event.

WMFSchaererLa San MarcoCurtisZummoZeeway

THE COFFEE SHOP
OF THE FUTURE

Hosted by SEB Professional

Welcome to
COHO Expo 2026

COHO was built to solve the problem with traditional trade shows.

Large exhibition halls. Endless aisles of stands. Thousands of people moving through environments that prioritise scale over interaction.

Scale over substance. Too many people. Not enough decisions.

COHO was designed differently.

Hosted at the JW Marriott Berlin alongside the European Coffee Symposium, the platform brings together 2,500 decision makers representing more than €6BN in purchasing power in a curated environment built for focused commercial interaction.

Our objective is simple:

To help buyers move from conversation to commercial confidence.

COHO delivers engagement, not chance.

REQUEST A PLACE →

THE AUDIENCE

The right people. 

In the right environment. 

Ready to evaluate new solutions.

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Engagement, Not Chance.

REQUEST A PLACE →
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