Max was born in Germany and studied at St Andrews University in Scotland. He worked in consulting in the city for 3 years (Accenture) and then ventured into the coffee business. One of the co-founders of Black Sheep Coffee Max spun out the wholesale business into a new company which eventually became Redemption Roasters. Redemption Roasters partnered with the Ministry of Justice to launch an industrial-scale coffee roastery and barista academy behind bars. RR now runs a 7500 sqft roastery at HMP The Mount, 10 coffee shops in Central London, has about 200 wholesale clients (offices, restaurants, bars, hotels) and runs 5 in-custody barista academies where they teach offenders coffee skills.
On release Redemption aims to place it’s “graduates” with their wholesale customers or in one of their own shops. Ex-offenders are 50% less likely to reoffend if they leave prison with skills and a job.