How Wayne’s Coffee is exporting Swedish fika to the masses

  Wayne’s Coffee CEO, Mats Hörnell spoke to us about his chain is popularising Nordic coffee culture and why keeping coffee cosy is central to the firm’s global expansion plans.

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Nordic Coffee Culture – Up and Up

The total Nordic coffee shop market (Denmark, Finland, Norway, Sweden) is forecast to reach 1,023 outlets in 2015 and is worth €436m. Recent M&A activity is a positive sign for the future growth of the Nordics coffee shop market. The purchase of the leading Nordics chain Espresso House and Danish chain Baresso by JAB Holdings […]

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