Understanding the Opportunities in the Growing Water Category

Tetra Pak investigate on how to capitalise in the crowded category

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INTERVIEW WITH BRITA WATER EXPERT BIRGIT KOHLER

Water quality is a hot topic; it’s always been vital, but there’s never been a better time to educate ourselves. Birgit Kohler, water sommelier at BRITA, explains the important role that water plays in every cup. 

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A leaner, greener approach to water

This autumn marks a key milestone on the long road to sustainability: in September, the US and China formally ratified the Paris Agreement, a pact that aims to limit climate change by reducing global greenhouse gas emissions. India, another major carbon emitter, followed suit on 2 October.

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