President of Food & Beverage
Mert Askin is the President of Food & Beverage at AZADEA Group, leading the F&B division, which has 120 outlets across eight countries in the Middle East and North Africa.
Prior to joining AZADEA in 2014, Mert gained extensive operational experience leading the casual all-day dining chain of the d.ream group, one of the world’s fastest growing restaurant groups with more than 170 outlets, including Kitchenette, Gunaydin, Nusr-et and Zuma.
Earlier in his career, Mert was a management consultant with the Boston Consulting Group (BCG) in Germany, where he advised clients in various sectors on business strategies, and with Ernst & Young Luxembourg in advisory practice.
Mert Askin holds a bachelor’s degree in Operations Management from the Koc University, Istanbul, where he graduated with the highest of honors. He also holds an MBA from UNC Kenan-Flagler Business School as a Richard H. Jenrette fellow.