Head of Marketing and Communication
Maurizio Giuli, is the president of UCIMAC, the national association of Italian producers of espresso coffee machines, and he is Head of Marketing & Communication at Simonelli Group. He has been working in the coffee industry for over 19 years, where he has occupied different roles, from sales, to accountancy to marketing. He started his career in the coffee sector during his Phd, when he focused his research on the coffee industry and since than he transformed this interest into a passion, always analysing and exploring the new trends of this business around the world. He is the author of various articles and in 2014 he published a deep analysis on the worldwide evolution of the coffee industry in the book “Il ritorno alla competitività dell’espresso Italiano”.
He graduated in Economics and he got a Master Science in International Business at South Bank University in London and a Phd on Management. Before starting his career in the coffee sector he worked for Disneyland Paris and in the communication agency sector.
During his experience in Simonelli Group, Maurizio had the chance to experience directly the revolution of the international coffee scene in the last two decades, and to be one of the protagonist of the transformation of a small producer into one of the top worldwide player in the espresso coffee industry.
On his daily activity in the Simonelli Group team Maurizio is inspired by the pleasure which drives the consumer to drink another cup of coffee. All the efforts on innovation, education and sustainability have to be aimed at this pleasure.