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30 November 2018 9:00 am - 1:00 pm

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Gain actionable insights at Europe & Middle East Coffee Symposium (Conference), which sees industry leaders impart key learnings through a full day of inspirational talks and lively debate.




The Changing Face of The Coffee Industry – Are You Ready?


09:20 | MC Paul Ettinger, European Head, Caffè Nero

                Welcome & Open

09:30 | Allegra Group, Jeffrey Young, CEO & Founder

                Current & Future Marketplace: Latest Insights from Allegra’s Project Café19 Europe Report

10:10 | Starbucks EMEA, Martin Brok, President

               Reimagining Retail

10:35 | Costa Europe, Andrzej Jackiewicz, Managing Director

               The Industry Is On The Move, But Where To?


11:00 | COFFEE BREAK (Sponsor Lounge)


11:30 | Wayne’s Coffee, Mats Hörnell, CEO

               Wayne’s Coffee – Taking the ordinary coffee shop chain to the next level

11:55 | Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director

              Why Specialty Coffee Has Great Potential In Italy and How To Achieve It

12:20 | Panel: How do we further acceptance of specialty coffee in Italy?

               Allegra Group, Jeffrey Young, CEO & Founder (Chair)

               Gruppo Cimbali, Simona Colombo, Marketing and Communication Director

               La Marzocco, Chris Salierno, Marketing Director

               Simonelli Group, Maurizio Giuli, Head of Marketing and Communication

               Ditta Artigianale, Francesco Sanapo, Owner

               Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director             


13:00 | LUNCH (Aurora Restaurant)


14:15 | Close & Transfer* to MILAN COFFEE FESTIVAL**

*please note, shuttle transfer reserved for pre-booked delegates


** We invite all European Coffee Symposium Delegates to join us as our VIP guests at the Milan Coffee Festival Trade Day in the afternoon on Friday 30 November.

Please collect a ‘Be Our Guest’ invitation and VIP pass from a member of the Allegra Team from the Registration Desk within Melià Milano hotel foyer available from 13:00.