This year’s European Coffee Symposium brings together the industry’s leading names to discuss the business of coffee. UCC Coffee UK & Ireland is challenging visitors to discover if they’re really making the most out of their commercial coffee opportunity.
The coffee industry is more diverse than ever, with sites facing greater competition and customers expecting more. As such, sites need to make sure their entire coffee offer is exceptional – from the quality in the cup to the customer experience on site – to guarantee customer loyalty and get the best commercial results in an ever-diversifying market.
UCC Coffee’s Coffee Works is a unique approach to training that makes its customers, whatever their scale, deliver exceptional quality coffee consistently, helping them to get the most out of their coffee offer.
Coffee Works provides each customer a training programme which is bespoke to them, tailored around their size, skill and most importantly, the commercial opportunity they have. The Coffee Works mantra is simple; ‘Measure. Train. Excel.’ Instead of leading with a set-in-stone training strategy first, Coffee Works begins with measurement, where areas for improvement and any inefficiencies that a customer is facing across their entire estate are identified.
By discovering areas to improve, Coffee Works can highlight the extent of a customer’s missed commercial opportunity, and tailor its practical training around that, so that customers make more from their coffee potential.
Gareth Davies, head of coffee excellence, UCC Coffee UK & Ireland explains:
‘In an increasingly competitive market, consistency is more important than ever. To achieve it, you need three things – good coffee, good machines and good baristas. Controlling and maintaining your coffee and machines is simple. Ensuring uniform quality across all your sites and all your baristas is the challenge.
‘We look to remove variables and tackle inefficiencies to keep things consistent. So, before we train, we start by accurately measuring performance across individual sites and entire estates. Once we know where sites are facing inefficiencies, and where the commercial opportunity lies, we train with that in mind.
‘From the quality of your espresso, to the number of steps your baristas take to make a single drink, it all impacts your site’s commercial results. Coffee Works looks at your total coffee offer to make sure you, and your customers, get the most out of your coffee.’
Coffee Works includes both hands-on and interactive training, and the Coffee Works team is qualified to deliver Speciality Coffee Association Accreditation diploma courses.
Watch the video below to learn more about Coffee Works, or visit the UCC Coffee UK & Ireland stand at this year’s European Coffee Symposium for a 10-minute taster.