About Allegra


Since 2008, Allegra Events has shaken conventional wisdom, putting meaningful human experiences at the core of everything we do.

Working across coffee, food, fitness, fashion, design, wellness and lifestyle, we produce immersive event environments that engage, inspire and thrill audiences across the world.

We do it our way.

Our collective of specialists in the art of crafting events and brand experiences is always up and ready for the next challenge. We like to roll up our sleeves. We thrive at creating credible (and edible) content that is sound and delivers across multiple platforms, while always staying true to our client’s brand story.

We plan, plot, research, strategise and scheme but we hear our heart too, that’s in our DNA. Pushing boundaries and challenging the status quo is what gets us out of bed every morning.

Amplifying events through content creation and precise marketing execution is what we do. Our visionary team is made of brand strategists, event producers, tech-savvy marketers, copywriters, set designers, stand builders, photographers and videographers.

For more information about Allegra’s other events click here

To contact a member of the team about exhibitor or sponsor opportunities please click here

Proudly supported by

Sponsors

La Cimbali

La Cimbali

La Cimbali
Lofbergs

Lofbergs

Lofbergs
BRITA

BRITA

BRITA
Easyfood

Easyfood

Easyfood
Alpro

Alpro

Alpro
Monin

Monin

Monin
Market Grounds

Market Grounds

Market Grounds
One & Only

One & Only

One & Only
John John

John John

John John
Teahouse Exclusive

Teahouse Exclusive

Teahouse Exclusive
Tetra Pak

Tetra Pak

Tetra Pak
The Corporate Group

The Corporate Group

The Department Of  Tourism And Commerce Marketing

The Department Of Tourism And Commerce Marketing

The Department Of Tourism And Commerce Marketing

Media Partners

Food Service Europe & Middle East

Food Service Europe & Middle East

Food Service Europe & Middle East
Global Coffee Report

Global Coffee Report

Global Coffee Report